Best Color to Paint a Jewelry Store

Did you know that the color of your retail store can influence the purchase decision of your customers?

If you did not, you must know that your store coloring can influence the psychology of your customers.

By understanding retail color psychology, you will be able to attract more customers to your store and achieve more sales.

That being said, the retail stores' color psychology can vary from store to store as it depends on the size, the items you are selling, and your target customers.

To help you understand what colors attract customers to buy, we have prepared a detailed article on the best paint colors for retail stores. Have a look!

Comparison Chart For Top 5 Paint For Shop Walls

Image	Name	Finish Type	Dries to touch	Price
	Rust-Oleum 329211	Matte	30 mins	Check Price
	The Spruce by KILZ ‎15122401	Matte	60 mins	Check Price
	Glidden Interior GLOIN20DB/04	Eggshell Satin	Less than 60 mins	Check Price
	Benjamin Moore Ultra Spec 500	Gloss	120 mins	Check Price
	KILZ TRIBUTE Interior Semi-Gloss	Semi-Gloss	60 mins	Check Price

Why Is Choosing The Perfect Color Important For Retail Stores?

Before you understand the color psychology of retail stores and which color will be the best for your store, you must understand why it is important.

The color not only makes your store look vibrant and attractive, but it can also directly influence the thought process of the buyers.

Read on to know why choosing the perfect paint color for the retail store is so crucial.

• The right color can save your cooling cost by reducing the temperature of the store.
• Color enhances memory by providing the brain with an additional stimulus.
• Within 90 seconds of walking into a shop, potential customers make an unconscious judgment.
• 72 percent of the customers decide to buy something after getting inside the store.
• Color accounts for 60% to 90% of initial impressions.
• If they don't like the look of a store, 52% of buyers will not enter the shop ever again.
• Advertisements in vibrant and bright colors are read 42% more than those in black and white.
• Up to 80% of the time, color improves brand awareness.

How To Select The Paint Colors For A Retail Store?

There is no particular type of paint color that is most suitable for a retail store. It mainly depends on numerous factors.

Even numerous popular brands paint all their stores in a region with a particular color scheme. The brands go through a thorough process as it influences their leads. Just like those stores, you will also have to do it in the right way to get the ideal result and make your business profitable.

If you are wondering how to choose the paint color for a retail store, then look no further. Take a look at the things you should consider while choosing a color for your store.

There is no particular type of paint color that is most suitable for a retail store. It mainly depends on numerous factors.

Even numerous popular brands paint all their stores in a region with a particular color scheme. The brands go through a thorough process as it influences their leads. Just like those stores, you will also have to do it in the right way to get the ideal result and make your business profitable.

If you are wondering how to choose the paint color for a retail store, then look no further. Take a look at the things you should consider while choosing a color for your store.

1. Your Target Customer

Every business and retail store has a target customer, and they try to connect and attract that customer base. You should paint your retail store according to the age and gender of your buyers, as it will directly impact their thought process.

Here are some paint color ideas and tips according to the target customer.

• You should go for the black, royal blue, or reddish-orange on your store if your stuff fits well to impulse purchase.
• In case your target customers are budget shoppers, you should apply teal or blue color.
• If your target customers are only women, then your best options are blue, yellow, and orange. Keep out of the green, brown, and grey ones.
• For males as your target customer, you will get well with blue, green, and black. In such a case, avoid painting your store with orange, purple, or brown color.
• You should use subdued colors, pale pinks, baby blues, and other pastel tones to use for selling baby goods.

2. Age Group Of The Customers

You might be wondering that the age group of the customers should fall under the target customer. Well, in most cases, it is true.

However, considering this factor is necessary for those retailers who sell items for different age groups in the same store.

• Teenagers and younger shoppers are more likely to be attracted to vivid, bold colors.
• The older and elderly buyers always prefer soft and subtle paint colors.

3. The Size Of The Store

It is useful to paint the ceiling with darker hues when huge shops are concerned as it enhances space by providing the appearance of the roof closer to the customer. For high cavernous areas, this works very well.

If your retail store is quite compact, then you should go for a light color tone such as pitch, sky blue, or even white.

4. Traditional Colors Of Your Industry

There are specific paint colors that go well with a particular type of product, and by painting your store with that color, you will be able to highlight the products instead of overwhelming them.

You should paint the retail store with the color according to the place where the buyers will use the product. It will help them imagine how the item will actually look in that particular situation.

For example, sellers who wish to cater to environmentally friendly and organic products use green to paint their retail stores as it resembles the environment at some level.

In addition to that, colors that are lively and soft, such as yellow, green, and orange, are better seen as accents on the walls of sports equipment stores.

5. Trial And Error Method

In case you couldn't already decide which color goes well in your retail store, then you should resort to this process.

Paint one wall, or a section of a wall, in the colors you're thinking about. Keep the paint for a couple of days and ask other people if they like it or not. The first impression of shoppers is crucial to make an impulse purchase decision, so ask more customers to share their reactions with you. Take into account how you feel when looking at the wall as well.

This trial-and-error method is one of the most effective ways to test the color scheme in your store, as you will be able to experience the paint color for a few days.

What Colors Attract Customers To Buy?

Now that you know how to select a paint color for your retail store, it is time for you to know which colors attract buyers to make a purchase decision.

Every color has a specific meaning and has a special function for the sales of a particular product. It could influence the decision-making process of the shoppers.

Take a look at some of the most significant colors that can attract customers to make a purchase.

Green

The first thing that comes to someone's mind after seeing the color green is the environment. This is due to the fact that green is synonymous with the environment; it fits perfectly with organic and eco-friendly products.

There is some research to back this correlation: experiments show that exposure to green will make people more imaginative than other colors.

Along with environmental meanings, green is the 'go' symbol in traffic lights. So, green reminds us to move forward and grow. This makes it the appropriate color for buying decisions that are urgent and more permissive.

Black

Black is one of the most elegant, powerful, and luxurious colors out there. It is a highly adaptable color that can be used as a background or as the primary color in the logo and marketing materials apart from the walls of the store.

As black depicts exclusivity and luxury, it works the best for selling high-end products, such as jewelry, cars, perfumes, and more.

It also creates a calm and tranquil environment in the retail store, giving shoppers the chance to think before making a purchase decision.

Red

Urgency, risk, and strength are all synonymous with the color red. It doesn't necessarily associate with joy or happiness. So, you should use red with the utmost caution.

Physiological reactions such as elevated heart rate, sweating, and pupil dilation are usually triggered by red as it reminds us of blood, which can come in handy for selling fitness and comforting products.

As the color red provokes a lot of emotions, it is the perfect color to use in retail stores that sell innovative products.

Blue

Indirectly, blue attracts more customers and eventually increases revenue. It's also a common option for evoking feelings of safety and tranquility in others. As a result, blue is commonly used for high-value objects with a lot of stakes on them.

Blue's implicit expressions of calm and serenity help shoppers relax and take the action you want them to take, despite the fact that it doesn't have the psychological impact that the other colors on this list do.

Orange

Orange is a vibrant, eye-catching color that can produce an energetic and joyful environment in your retail store. It can motivate consumers to act and make a purchase decision right away.

The texts on orange walls are more vibrant and stand out more compared to red. The texts and logos on walls with dark red paint are not that clear, but orange can embrace a much more extensive tonal range, making the customers' shopping experience much better.

Top 5 Paints For Retail Shop Reviews

1. Rust-Oleum

Ever met any paint that you can touch just half an hour after the stroke? This is what Rust-Oleum 329211 does. It takes only 30 minutes to dry so you can feel its rich color and ultra-matte velvety finish.

Being a water-based paint, it has a latex formula that makes it stay strong. Even if you scrub the painted surface with soap and water, it wouldn't cause any damage.

Since it's ideal for interior surfaces, you'd love to paint it on different wall or ceiling types to get that beautiful vintage look. This includes ceramic, metal or wood. The paint comes in a 30 oz. can which means it'd cover up to 150 square feet with ease.

You don't even have to sweat the smell. It has a subtle odor that'll last for a while then disappear.

Although it may easily form bubbles, it's easy to prevent. Make sure to use a primer and an ideal brush so you don't face the trouble. For such water-based paint, a brush with nylon bristles would be great.

Highlighted Features

• Takes 30 minutes to dry for touch.
• Latex formula makes cleaning the stains easier with soap and water.
• 30 oz. packaging helps cover up to 150 sq. ft.
• Ultra-matte velvety but the finish is smooth.

Pros

• Dries faster than many rivals.
• Odor is subtle and disappears quickly.
• Easy to clean the stains with soap and water.
• Packaging can let you paint interior surface of big area.

Cons

• Likely to form bubbles.

Product Specialty

Rust-Oleum 329211 is an incredible water-based paint that dries quicker and lasts longer on the surface. It's a great paint if you have a project with closer deadline.

2. The Spruce Best Home By KILZ

It's thick, rich matte and goes on smooth. The Spruce Best paint feels premium right after you start applying it. Coming in acrylic, you'll find it great to use on a variety of interior surfaces with a roller, brush or sprayer.

The specialty of this one is that the paint becomes resistant to stain and mildew. So it'd keep the color and texture intact for years. Apart from protecting the paint, it does the job of protecting you with its reduced amount of volatile organic compound. This keeps the paint from producing off-gassing issues so it doesn't bother you.

One big advantage is that you'll get both the primer and paint in one. While the paint will add sheen, color and scratch-resistance, the primer will work to seal your surface and make it even.

As for the packaging, you'll get a gallon of can that lets you cover up to 400 square feet. Its matte sheen has a non-reflective appearance that looks gorgeous.

The drying time would be as quick as one hour. If you want to recoat, then I'd suggest you wait for 2 hours. There will be slightly odor, but it's very low and tolerable.

Just note that the colors would be darker than what has been used in advertisement. So, buy the paint only when you have no issues with the dark tone.

Highlighted Features

• Primer and paint in one can.
• 128 fl oz. covers up to 400 square feet.
• Dries in 60 minutes.
• Matte with Low VOC.

Pros

• Contains the benefits of both primer and paint.
• Covers a bigger area with ease.
• Resistant to mildew and stain.
• Dries very quickly to recoat.

Cons

• Darker than the ad image.

Product Specialty

A very long-lasting paint that doesn't lose color thanks to its resistance to mildew and stain.

3. Glidden GLOIN

The darker tones of Glidden Interior Paint give you a goth look. Its satin finish has a high-quality feel and the colors keep you intrigued. That's how their paint draws your attention.

You'll get the container in a quart which is 32 fl oz. It's enough to give coverage up to 200 to 350 square feet. Just one coat and wait for 50 minutes to dry. You'll find it faster than the other acrylic rivals on the list.

Similar to The Spruce, this one also comes with a primer and a paint in one. So, you'd get the richness and durability of the paint while the intactness of the primer.

The paint is very easy to scrub and wash. In case you notice any stain on it, scrubbing the surface would do the job without damaging the paint.

A small downside is that the paint is slightly watery despite being an acrylic. But you can use gel mediums that help thicken it like a breeze.

The paint has reduced amount of odor and volatile organic compound. So, you'll get to stay free of stress with the product.

Highlighted Features

• 32 fl oz. gives coverage up to 200 to 350 square feet
• Primer and paint in one.
• Dries in 50 minutes.
• Eggshell Satin with Low VOC.

Pros

• Easy to scrub and wash without getting damaged.
• Low odor and VOC to keep you stress-free.
• Contains the benefits of both primer and paint.
• Dries quicker than may acrylics.

Cons

• It could be slightly watery.

Product Specialty

Glidden Interior Paint + Primer gives you the advantage of easy cleaning. You can scrub and clean the stain on the painted surface without any worries of peeling.

4. Benjamin Moore Ultra Spec 500

You get gorgeous gloss with Benjamin Moore Ultra Spec 500. Apart from the color, this acrylic paint ensures smooth texture due to its proprietary acrylic resin. Not just that, you'll find it super thick that makes it resistant to spatter.

As for the use, it has been recommended to be used on doors. However, you can apply it on wall, ceiling, cabinet or any other interior surface.

The paint is easily washable. It features incredible stain release so that you can wash the dirt on the painted surface with water and soap.

If you have a bigger space and area to cover, this paint would be just right. It comes in 128 Fl oz. So you'd be able to paint space of up to 400 square with ease. It's supposed to take around to 2 hours to dry which is longer than other counterparts. However, if you keep the air moving, you can expect faster drying.

The most highlighted feature is its zero volatile organic compound. So, the paint wouldn't give off gas into the air that could cause health or environment issues. Albeit there would be a tad of smell, it wouldn't annoy you.

Highlighted Features

• 128 fl oz. gives coverage up to 400 square feet
• Dries in 120 minutes.
• Spatter-resistant gloss with zero VOC.
• Boasts incredible stain release to wash easily.

Pros

• Super safe for human and environment thanks to zero VOC.
• Thickness doesn't cause it to spatter.
• Washing is super easy with soap and water.
• Container can let you paint interior surface of big area

Cons

• Takes longer time to dry.

Product Specialty

If you don't want any trace of harmful chemicals in the paint, Benjamin Moore Ultra Spec 500 would be great for you. Coming as Zero-VOC, it doesn't give off gas to cause health issues.

5. KILZ TRIBUTE

Confused between matte and gloss? Then get yourself this semi-gloss paint from the KILZ. You'll have a small tinge of gloss and a small tinge of matte feel with it.

The great part is that the product has the combo of both paint and primer similar to the Spruce 15122401 and Glidden GLOIN20DB/04. You'll get the benefit of rich color and durability from the paint while primer will offer superior coverage and mildew resistance.

Having lower amount of volatile organic compound, it prevents off-gassing so you can have a peace of mind. The odor level is lower too so you can observe the beauty without any irritation.

Apart from that, the paint impresses you with its strength. You'd be able to scrub clean the stain safely and it won't damage the paint.

Each container comes in 128 fl oz. With one, you can smoothly paint a space of up to 400 square feet. The big plus is that it dries very quickly, like an hour!

A small issue is that some colors may need three coats to get a thick coverage. So, in case you plan to recoat, make sure to wait 2 hours and then start.

Highlighted Features

• 128 fl oz. gives coverage of up to 400 square feet.
• Takes 60 minutes to dry.
• Semi-Gloss with low VOC.
• Primer and paint in one.

Pros

• Contains the advantages of primer and paint.
• Washing is easy with soap and water.
• Low odor and VOC to keep you stress-free.
• Covers a big interior space.

Cons

• Some colors might need three coats.

Product Specialty

The KILZ TRIBUTE TRI INT GL SGD has a variety of rich colors that brighten up your space with its radiance. Its semi-gloss has a bit of sheen and a bit of matte feel in it that makes it special.

Final Words

The paint color of your retail store is the most important thing for your business since it can make your business profitable. It can also make your store much more attractive and attract more customers to the shop.

However, choosing the perfect paint colors for your retail store can be somewhat tricky. We hope our article has helped you select the best paint colors for retail stores.

Also Read :

• Single Stage Paint Buying Guide
• Top 5 Picks for Metallic Paint

Best Color to Paint a Jewelry Store

Source: https://www.wintertonpaintinginc.com/2018/05/04/the-best-paint-colors-for-a-retail-store/

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